When a restaurant chain grows from individual locations into a national—and eventually international—footprint, its needs change.
Consistency becomes more difficult. Timelines tighten. Remodels can’t disrupt. And behind every location is a supply chain that has to get the right products to the right place at the right time.
For one of the country’s most recognizable fast-casual restaurant brands, Wisconsin Built has helped solve these challenges for more than two decades.
Our Challenge: Delivering Consistency While the Brand Keeps Evolving
A successful national restaurant program isn’t simply a matter of manufacturing the same fixtures thousands of times.
Over the years, our customer has continually evolved its store designs, materials and formats. New locations have been added across the country and internationally, while existing restaurants have required remodels and updates.
As a result, Wisconsin Built has had to do more than follow a set of drawings. We have had to understand our customer’s brand, adapt as their needs have changed and consistently execute across projects of different sizes, schedules and requirements.
Our customer needed a partner capable of delivering quality at scale while remaining flexible enough to solve the challenges that come with an evolving restaurant concept. And we have delivered.
Our Approach: Become an Extension of the Customer’s Team
Wisconsin Built’s relationship with this customer has grown beyond simply manufacturing fixtures.
Today, a dedicated Wisconsin Built team supports our customer, working closely with the customer’s teams throughout each process.
Wisconsin Built is often involved early with initial drawings and continues through engineering, sourcing, manufacturing and logistics. That broad involvement allows our team to identify potential challenges early, help determine how a design can be manufactured efficiently and make sure the finished product meets the customer’s expectations.
Over the course of the partnership, Wisconsin Built has also worked alongside the customer’s design teams as they explored new materials, new designs and entirely new restaurant formats.
That flexibility is supported by our extensive in-house capabilities. Wisconsin Built manufactures architectural millwork, custom casework, upholstery and integrated metal components, allowing multiple elements of a restaurant environment to be coordinated through one experienced partner.
And because our team works directly with the customer’s supply chain, we understand that successful execution does not stop when manufacturing is complete. Products need to be packaged, coordinated and distributed according to the realities of individual construction and remodeling schedules.
Our Result: More Than 2,100 Restaurants and Counting
In more than 20 years of working together, Wisconsin Built has supported this restaurant chain through:
- 2,100+ restaurant locations
- Projects in all 50 states in the United States
- International projects
- Both new restaurant construction and remodels
- Wood, upholstery and metal fabrication
- Multiple generations of materials, designs and store formats
- A dedicated team supporting the customer and its supply chain
- An ongoing role as the customer’s exclusive service partner
A Partnership Built to Adapt
No national rollout goes exactly according to plan. Designs change. Construction schedules move. Materials evolve. Locations present unexpected challenges.
That is where partnership matters.
Wisconsin Built has built this relationship by staying responsive, solving problems and adapting to what each project requires while maintaining the quality and consistency expected by a national brand.
It reflects the same philosophy behind The Wisconsin Built Way: Design, Build, Deliver and Support. From understanding a customer’s initial vision and engineering a solution through manufacturing, delivery and long-term support, the goal is to make complex projects easier for the customer.
That is what Wisconsin Built means by delivering high-end architectural woodwork and custom fixtures on-time and worry-free.
