Skip to main content
BLOG

Insights That Build Better

Explore news, project highlights, and expert perspectives from the team at Wisconsin Built. Our blog offers a behind-the-scenes look at how we approach design, production, and problem-solving across industries.

Using Retail Fixtures to Drive Sales
Inside of retail space with built in shelving, a stone island with wooden base, a service counter, and various displays
Using Retail Fixtures to Drive Sales

Using Retail Fixtures to Drive Sales

In retail, design decisions have a direct impact on revenue. The fixtures that support your…
01/07/2026
Sustainability in Custom Manufacturing
group of hands holding plants to show sustainability in manufacturing
Sustainability in Custom Manufacturing

Sustainability in Custom Manufacturing

For custom manufacturers like Wisconsin Built, sustainability starts with the products themselves. Manufacturing is a…
12/03/2025
Employee Highlight: Travis Landers
Travis Landers cooking in a kitchen
Employee Highlight: Travis Landers

Employee Highlight: Travis Landers

Meet Travis Landers, who joined our team in September as a Business Development Manager. With…
11/24/2025
Celebrating National Manufacturing Month
Graphic showing numbers needed for manufacturing jobs in honor of Manufacturing Month and Day
Celebrating National Manufacturing Month

Celebrating National Manufacturing Month

Manufacturing is at the core of Wisconsin’s economy, culture, and communities. Manufacturers drive innovation, create…
10/03/2025
Reshoring Custom Fixtures: A Strategic Response to Rising Tariffs
truck carrying lumber - tariffs
Reshoring Custom Fixtures: A Strategic Response to Rising Tariffs

Reshoring Custom Fixtures: A Strategic Response to Rising Tariffs

Rising tariffs on imported fixtures have fundamentally changed the landscape of commercial interior construction and…
09/03/2025
The Process that Leads to Successful Projects
Wisconsin Built Way graphic - our process for your custom project - design, build, deliver, support
The Process that Leads to Successful Projects

The Process that Leads to Successful Projects

At Wisconsin Built, we believe that consistent success in custom woodwork comes from a clear,…
08/05/2025
Choosing the Right Materials for Millwork
UW Credit Union teller desk stations
Choosing the Right Materials for Millwork

Choosing the Right Materials for Millwork

Material selection is the foundation of performance, precision, and visual impact in custom millwork. Choosing…
07/01/2025
The Importance of Precision – How Our Attention to Detail Sets Us Apart
Two employees discussing blueprints
The Importance of Precision – How Our Attention to Detail Sets Us Apart

The Importance of Precision – How Our Attention to Detail Sets Us Apart

Precision isn’t just a goal; it’s the Wisconsin Built Way. Attention to detail is critical…
06/10/2025
Advantages of Solid Surface Countertops in Commercial and Residential Spaces
Oak Hill kitchen island and cabinetry
Advantages of Solid Surface Countertops in Commercial and Residential Spaces

Advantages of Solid Surface Countertops in Commercial and Residential Spaces

Solid surface countertops—made from non-porous, stain-resistant materials such as Corian®, engineered quartz, certain plastics, and…
05/15/2025